Tuesday, March 4, 2008

Choose the name-brand placebo over the generic placebo

The New York Times is reporting that placebos which cost $2.50 are more effective than the $0.10 version. Yes, this is ridiculous but important at the same time.

Especially in psychiatric studies, the placebo effect shows her head time and time again.

What does this mean for research studies? We should never discredit, or over credit, the role of a placebo. Is it appropriate? It is harmful when proven treatments exist?

I will write more about this topic later and please do not mistake the length of this post as indicative of the complexity of the issue. I could never write enough about placebos in research.

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